Where the year stands.
Everything, on one line each.
The whole period against the same dates last year. Hover any row for how it is counted.
Three ways in, priced side by side.
What each road costs, what it brings, and what a student from it is worth. Word of mouth carries no spend, so its cost lines read as free.
Four stages, and where they leak.
Each stage counted by its own date and split by the road it came in on, against the same dates last year.
First, we go out and meet them.
Seminars, campus connects, product events, hoardings and tie-ups — the effort on the ground, and the leads it brings back.
Then, we find them where they scroll.
Instagram, Google, the website and YouTube — what the campaigns cost and the enquiries they pull in.
Every lead arrives at the counsellor’s desk.
Outreach and digital, joined by word of mouth — the students and parents who send us people, at no cost.
Where this period’s leads are sitting today.
Every lead that came in during this period, traced from the source it arrived on to where it stands now.
Measured against the plan.
Targets from ET.x and RT.x. The projection scales the year so far by how much of the year last year had finished by today. Classroom, Regional Online and Online only.
Week after week, this year against the last.
A surge from April to July, a lull through October, a second wave in winter. Here is ours, laid over last year’s.